This chapter discusses the evolution of the self-help and introduces the Third Circle theory as a different approach focused on understanding purpose. The self-help industry, according to the author, has largely shifted its focus to educating people on how to make money, which in turn generates profits for the “gurus”. In contrast, the Third Circle Theory was created to elevate the understanding of purpose and help individuals find themselves by helping others. It is presented as the best guide to not only define one’s existence but also to understand the true value of the people around them in the context of a successful life.

A key point emphasized is the impact of life observations on personal growth. By exploring life through the lens of this theory, readers can understand how their observations contribute to their growth and how to move away from a purely “money-chasing rat race”. Instead they can recognize a new aspect of success that distinguishes innovators, creators, and icons from those who simply accumulate wealth without a clear purpose.

The author clarifies that the book’s intention is not to change the reader but to empower them to make change through self-reflection and self-awareness. Readers are encouraged to consider how others perceive them and to understand the value of releasing a self-centric approach in favor of selflessness